Missed Content Opportunities
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“You’d think they’d know better,” we came away thinking more than once.
After all, these are either large sophisticated organizations with lots of marketers on board–or organizations who teach customers about how to connect with customers. Yet, they fail to make the content connection, the content commitment or both. Sadly, it’s often more about the mindset than the money.
We can all learn a lot from emulating the best. We can also learn a lot from analyzing what isn’t working, but could have worked.
That’s what this section is all about: marketers who missed a wonderful content marketing opportunity. We’ll suggest what they could have done or could still do to deliver the right stuff. You’ll take away lessons on what to avoid and how to improve what you’re doing now.