Succeeding Today

How to Be Brilliant Rather than Boring.
We’ve all sat through presentations that seemed to drag on forever and ended nowhere. What’s worse, we’ve probably even given a few.

As Jerry Weissman, author of Presenting to Win: The Art of Telling Your Story, puts it, “The problem is that no one knows how to tell a story […] Read More »

Timeless.
That’s the best word to describe the wisdom of Peter Drucker (1909-2005), widely considered the father of modern management. Born in Vienna, he chose the United States over Europe in 1937, because he believed that’s where the course of the future would be invented. His insights helped shape companies throughout the 20th century, and still […] Read More »

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What’s often called Web 2.0 involves lots of leading edge technology and tools that drive two way communications on and beyond the Internet.

Great, but why is all this relevant to your content marketing strategy?

These Web 2.0 tools enable information to flow from your customers back to you. What I think of as the third generation […] Read More »

Newspapers are toast according to Paul Gillin, a veteran tech journalist.

Gillin provides a thoughtful analysis of the economic and demographic trends that are dooming the newspaper industry as we know it today. He notes that they have an unsustainable cost structure which forces them to charge exorbitant advertising rates. What’s worse is that […] Read More »