Succeeding Today

Radical Change Driving Move to Make Readers Reporters
If you live in a town with a Gannett newspaper as we do in SW Florida, you’ve observed a pretty dramatic change in the online version. Gannett is empowering citizen journalalist in what they call a ‘pro-am’ effort.

This may work, but it’s not necessarily good for journalism. They […] Read More »

Joe Pulizzi offers some terrific tips for content marketing success in his ‘Bringing Back Sexy’ blog.

He begins with a content marketing definition that I like: relevant and valuable information delivered by a company to a targeted audience with the purpose of changing or fostering a behavior. Joe then adds that it’s all about […] Read More »

Love ‘em or Hate ‘em, You Can’t Forget ‘em.
“Where’s the beef?”

“So easy even a caveman could do it.”

What is it about these phrases and accompanying images from Wendy’s and Geico commercials that make them so memorable?

In Made to Stick: Why Some Ideas Survive and Others Die, Chip and Dan Heath explain brilliantly why such “sticky” […] Read More »

Second Life Not All It’s Cracked Up to Be.Big marketers may have wasted millions
That’s the bad news. The good news is that those big marketers may have saved you a lot of money.You’ve probably heard about Second Life. It’s a virtual world that exists on the Net and in people’s minds. You can create […] Read More »

SEO providers are often guilty of over promising and under-delivering.
Make Sure You Find One that Does the Opposite
In an excellent post on a MediaPost blog, Jonathan Ashton offers 10 practical tips for maximizing your changes of getting what you need from your SEO provider.

My favorite is #8 on the need for collaborative benchmarking. It’s […] Read More »

A crusading facebook group has been formed following the word that Business 2.0 was likely to suffer a horrible death after its September issue.

Numerous online luminaries including– Craig’s List founder, Craig Newmark, founder of Craigslist; Matt Cohler, VP-strategy at Facebook itself; Ned Desmond, president of Time Inc. Interactive; Michael Arrington, editor of TechCrunch; Philip Kaplan, […] Read More »

Time Warner’s Business 2.0 launched at the early peak of the dot com frenzy in 2000, will probably bite the dust. The NY Times reports that dramatically falling ad revenues–down 38% in the first six months of 2007–spell doom. Although the drop was probably sharpened by the classically short-sighted move to eliminate […] Read More »

In a recent post, Joe Pulizzi, a grizzled content marketing veteran, provides 7 reasons why New School Marketing is kicking butt.

My favorite, since I’m an impatient guy(ready, fire, aim) is Number 7 on the old vs. new school view of business plans:

Old School - In order for a new business to succeed, the team must […] Read More »

Of all the oxymorons you might conjure, cool government website would head the list.
Surprise! The Liquor Control Board of Ontario manages to tread the fine line of selling cases of booze while extolling moderation. Their website, www.LCBO.com, couldn’t be any more graphically pleasing or fun to peruse. Believe it or not, they also […] Read More »

You Don’t Have to be the Ritz to be the Best
The Ritz-Carlton Naples is one of the finest hotels in the world. The quality of its facilities and of its legendary service is no accident.
In fact, it’s the result of an evolving quality system that combines great employees with finely-honed processes. A fortunate group of […] Read More »