Succeeding Today

Here are the most popular posts since the launch of Content Marketing Today in August 2007. See what you may have missed–and what thousands of marketers have learned over the past 5 months. You’ll find everything from great newsletters to bad websites… great custom magazines for reluctant buyers… the 7 deadliest content marketing sins… 6 lessons to learn from a shopping mall…using content marketing to speed sales growth curve.
Read on for a great refresher course in content marketing.

As you begin to consider rolling out your content marketing strategy, you will make your life a lot easier by avoiding 7 deadly traps. Here’s where too many marketers have gone wrong and wound up in the pit of marketing despair: 1. They fail to research their buyers and their needs. Because they […] Read More »

Many marketing pros are frustrated by the decreasing effectiveness of traditional marketing campaigns.  The new eBook, Get Content. Get Customers. shows why businesses must make dramatic changes in how they approach current and future customers.  Co-authors, Joe Pulizzi and Newt Barrett, explain why a new form of marketing is needed, […] Read More »

Just because you are a small business doesn’t mean you have to market like one. Today’s technology allows businesses of all sizes to market directly to customers through custom publishing initiatives without costing an arm and a leg.

Here is a very simple, yet strategic plan to get and keep more customers through the use of […] Read More »

Joe Pulizzi offers some terrific tips for content marketing success in his ‘Bringing Back Sexy’ blog.

He begins with a content marketing definition that I like: relevant and valuable information delivered by a company to a targeted audience with the purpose of changing or fostering a behavior. Joe then adds that it’s all about […] Read More »

SEO providers are often guilty of over promising and under-delivering.
Make Sure You Find One that Does the Opposite
In an excellent post on a MediaPost blog, Jonathan Ashton offers 10 practical tips for maximizing your changes of getting what you need from your SEO provider.

My favorite is #8 on the need for collaborative benchmarking. It’s […] Read More »