Succeeding Today

SEO providers are often guilty of over promising and under-delivering.
Make Sure You Find One that Does the Opposite
In an excellent post on a MediaPost blog, Jonathan Ashton offers 10 practical tips for maximizing your changes of getting what you need from your SEO provider.

My favorite is #8 on the need for collaborative benchmarking. It’s […] Read More »

In a recent post, Joe Pulizzi, a grizzled content marketing veteran, provides 7 reasons why New School Marketing is kicking butt.

My favorite, since I’m an impatient guy(ready, fire, aim) is Number 7 on the old vs. new school view of business plans:

Old School - In order for a new business to succeed, the team must […] Read More »

Of all the oxymorons you might conjure, cool government website would head the list.
Surprise! The Liquor Control Board of Ontario manages to tread the fine line of selling cases of booze while extolling moderation. Their website, www.LCBO.com, couldn’t be any more graphically pleasing or fun to peruse. Believe it or not, they also […] Read More »

You Don’t Have to be the Ritz to be the Best
The Ritz-Carlton Naples is one of the finest hotels in the world. The quality of its facilities and of its legendary service is no accident.
In fact, it’s the result of an evolving quality system that combines great employees with finely-honed processes. A fortunate group of […] Read More »

How to Be Brilliant Rather than Boring.
We’ve all sat through presentations that seemed to drag on forever and ended nowhere. What’s worse, we’ve probably even given a few.

As Jerry Weissman, author of Presenting to Win: The Art of Telling Your Story, puts it, “The problem is that no one knows how to tell a story […] Read More »

Timeless.
That’s the best word to describe the wisdom of Peter Drucker (1909-2005), widely considered the father of modern management. Born in Vienna, he chose the United States over Europe in 1937, because he believed that’s where the course of the future would be invented. His insights helped shape companies throughout the 20th century, and still […] Read More »

Your visitors are busy and impatient. You have less than 10 seconds to engage them. They want to know exactly what you do and how you can meet their needs. And, depending on what you do, a strong graphic is equally important.

An example of a site that most visitors won’t dig, is this […] Read More »