Succeeding Today

Here are the most popular posts since the launch of Content Marketing Today in August 2007. See what you may have missed–and what thousands of marketers have learned over the past 5 months. You’ll find everything from great newsletters to bad websites… great custom magazines for reluctant buyers… the 7 deadliest content marketing sins… 6 lessons to learn from a shopping mall…using content marketing to speed sales growth curve.
Read on for a great refresher course in content marketing.

But Can He Save This Newspaper?
 
In a recent editorial, Phil Lewis, editor of the Naples daily news, wrote about increasing traffic to the newspaper web site. His editorial was frighteningly notable for two reasons:
• He admitted that he and his fellow editors had no idea what articles were being read in the […] Read More »

Everywhere we shop, stores collect information about us in return for offering special discount cards.  But, as Anna Murray of ‘Content is Queen’ points out, they seemed to have squandered the chance to connect with us in a meaningful way.  And it would have been so easy and so profitable for them.  We want to […] Read More »

Your visitors are busy and impatient. You have less than 10 seconds to engage them. They want to know exactly what you do and how you can meet their needs. And, depending on what you do, a strong graphic is equally important.

An example of a site that most visitors won’t dig, is this […] Read More »