Succeeding Today

Here are the most popular posts since the launch of Content Marketing Today in August 2007. See what you may have missed–and what thousands of marketers have learned over the past 5 months. You’ll find everything from great newsletters to bad websites… great custom magazines for reluctant buyers… the 7 deadliest content marketing sins… 6 lessons to learn from a shopping mall…using content marketing to speed sales growth curve.
Read on for a great refresher course in content marketing.

As you begin to consider rolling out your content marketing strategy, you will make your life a lot easier by avoiding 7 deadly traps. Here’s where too many marketers have gone wrong and wound up in the pit of marketing despair: 1. They fail to research their buyers and their needs. Because they […] Read More »

Many marketing pros are frustrated by the decreasing effectiveness of traditional marketing campaigns.  The new eBook, Get Content. Get Customers. shows why businesses must make dramatic changes in how they approach current and future customers.  Co-authors, Joe Pulizzi and Newt Barrett, explain why a new form of marketing is needed, […] Read More »

Just because you are a small business doesn’t mean you have to market like one. Today’s technology allows businesses of all sizes to market directly to customers through custom publishing initiatives without costing an arm and a leg.

Here is a very simple, yet strategic plan to get and keep more customers through the use of […] Read More »

Mindmapping is hard to explain, but easy to demonstrate
Mindjet uses Content marketing to accelerate the acceptance of the concept and of their product, MindManager
San Francisco-based, software company, Mindjet, has been developing mindmapping software since 1993. In the past three years they’ve grown dramatically from a three dozen employees to almost 165—and more than 900,000 users.
Mindmapping […] Read More »

But Only When Visuals Strengthen Rather than Stifle Content
Powerful, relevant visuals can double or triple the strength of your online brand. Bad visuals will create significant damage.

Why so many bad visuals then? They tend to represent the belief that flashy graphics will stop your visitor dead in his tracks– just as they sometimes do […] Read More »

But Can He Save This Newspaper?
 
In a recent editorial, Phil Lewis, editor of the Naples daily news, wrote about increasing traffic to the newspaper web site. His editorial was frighteningly notable for two reasons:
• He admitted that he and his fellow editors had no idea what articles were being read in the […] Read More »

Joe Pulizzi offers some terrific tips for content marketing success in his ‘Bringing Back Sexy’ blog.

He begins with a content marketing definition that I like: relevant and valuable information delivered by a company to a targeted audience with the purpose of changing or fostering a behavior. Joe then adds that it’s all about […] Read More »

Everywhere we shop, stores collect information about us in return for offering special discount cards.  But, as Anna Murray of ‘Content is Queen’ points out, they seemed to have squandered the chance to connect with us in a meaningful way.  And it would have been so easy and so profitable for them.  We want to […] Read More »

Love ‘em or Hate ‘em, You Can’t Forget ‘em.
“Where’s the beef?”

“So easy even a caveman could do it.”

What is it about these phrases and accompanying images from Wendy’s and Geico commercials that make them so memorable?

In Made to Stick: Why Some Ideas Survive and Others Die, Chip and Dan Heath explain brilliantly why such “sticky” […] Read More »