Succeeding Today

Mindmapping is hard to explain, but easy to demonstrate
Mindjet uses Content marketing to accelerate the acceptance of the concept and of their product, MindManager
San Francisco-based, software company, Mindjet, has been developing mindmapping software since 1993. In the past three years they’ve grown dramatically from a three dozen employees to almost 165—and more than 900,000 users.
Mindmapping […] Read More »

But Only When Visuals Strengthen Rather than Stifle Content
Powerful, relevant visuals can double or triple the strength of your online brand. Bad visuals will create significant damage.

Why so many bad visuals then? They tend to represent the belief that flashy graphics will stop your visitor dead in his tracks– just as they sometimes do […] Read More »

Radical Change Driving Move to Make Readers Reporters
If you live in a town with a Gannett newspaper as we do in SW Florida, you’ve observed a pretty dramatic change in the online version. Gannett is empowering citizen journalalist in what they call a ‘pro-am’ effort.

This may work, but it’s not necessarily good for journalism. They […] Read More »

Second Life Not All It’s Cracked Up to Be.Big marketers may have wasted millions
That’s the bad news. The good news is that those big marketers may have saved you a lot of money.You’ve probably heard about Second Life. It’s a virtual world that exists on the Net and in people’s minds. You can create […] Read More »

SEO providers are often guilty of over promising and under-delivering.
Make Sure You Find One that Does the Opposite
In an excellent post on a MediaPost blog, Jonathan Ashton offers 10 practical tips for maximizing your changes of getting what you need from your SEO provider.

My favorite is #8 on the need for collaborative benchmarking. It’s […] Read More »

In a recent post, Joe Pulizzi, a grizzled content marketing veteran, provides 7 reasons why New School Marketing is kicking butt.

My favorite, since I’m an impatient guy(ready, fire, aim) is Number 7 on the old vs. new school view of business plans:

Old School - In order for a new business to succeed, the team must […] Read More »

Maybe a little hero worship is a good thing.

Blog expert, Brian Clark, talks about a great storytelling technique–Introduce a hero in your story and describe how he/she solves a major problem. It sure worked for Robert Ludlum and Steven Spielberg. It will work for you, too.

Although he makes the case for introducing heroes in […] Read More »

This is a test excerpt.

What’s often called Web 2.0 involves lots of leading edge technology and tools that drive two way communications on and beyond the Internet.

Great, but why is all this relevant to your content marketing strategy?

These Web 2.0 tools enable information to flow from your customers back to you. What I think of as the third generation […] Read More »

Newspapers are toast according to Paul Gillin, a veteran tech journalist.

Gillin provides a thoughtful analysis of the economic and demographic trends that are dooming the newspaper industry as we know it today. He notes that they have an unsustainable cost structure which forces them to charge exorbitant advertising rates. What’s worse is that […] Read More »