Succeeding Today

Radical Change Driving Move to Make Readers Reporters
If you live in a town with a Gannett newspaper as we do in SW Florida, you’ve observed a pretty dramatic change in the online version. Gannett is empowering citizen journalalist in what they call a ‘pro-am’ effort.

This may work, but it’s not necessarily good for journalism. They […] Read More »

A crusading facebook group has been formed following the word that Business 2.0 was likely to suffer a horrible death after its September issue.

Numerous online luminaries including– Craig’s List founder, Craig Newmark, founder of Craigslist; Matt Cohler, VP-strategy at Facebook itself; Ned Desmond, president of Time Inc. Interactive; Michael Arrington, editor of TechCrunch; Philip Kaplan, […] Read More »

Time Warner’s Business 2.0 launched at the early peak of the dot com frenzy in 2000, will probably bite the dust. The NY Times reports that dramatically falling ad revenues–down 38% in the first six months of 2007–spell doom. Although the drop was probably sharpened by the classically short-sighted move to eliminate […] Read More »

In a recent post, Joe Pulizzi, a grizzled content marketing veteran, provides 7 reasons why New School Marketing is kicking butt.

My favorite, since I’m an impatient guy(ready, fire, aim) is Number 7 on the old vs. new school view of business plans:

Old School - In order for a new business to succeed, the team must […] Read More »

Newspapers are toast according to Paul Gillin, a veteran tech journalist.

Gillin provides a thoughtful analysis of the economic and demographic trends that are dooming the newspaper industry as we know it today. He notes that they have an unsustainable cost structure which forces them to charge exorbitant advertising rates. What’s worse is that […] Read More »