Succeeding Today

Mindmapping is hard to explain, but easy to demonstrate
Mindjet uses Content marketing to accelerate the acceptance of the concept and of their product, MindManager
San Francisco-based, software company, Mindjet, has been developing mindmapping software since 1993. In the past three years they’ve grown dramatically from a three dozen employees to almost 165—and more than 900,000 users.
Mindmapping […] Read More »

But Only When Visuals Strengthen Rather than Stifle Content
Powerful, relevant visuals can double or triple the strength of your online brand. Bad visuals will create significant damage.

Why so many bad visuals then? They tend to represent the belief that flashy graphics will stop your visitor dead in his tracks– just as they sometimes do […] Read More »

Radical Change Driving Move to Make Readers Reporters
If you live in a town with a Gannett newspaper as we do in SW Florida, you’ve observed a pretty dramatic change in the online version. Gannett is empowering citizen journalalist in what they call a ‘pro-am’ effort.

This may work, but it’s not necessarily good for journalism. They […] Read More »

Joe Pulizzi offers some terrific tips for content marketing success in his ‘Bringing Back Sexy’ blog.

He begins with a content marketing definition that I like: relevant and valuable information delivered by a company to a targeted audience with the purpose of changing or fostering a behavior. Joe then adds that it’s all about […] Read More »

Second Life Not All It’s Cracked Up to Be.Big marketers may have wasted millions
That’s the bad news. The good news is that those big marketers may have saved you a lot of money.You’ve probably heard about Second Life. It’s a virtual world that exists on the Net and in people’s minds. You can create […] Read More »

SEO providers are often guilty of over promising and under-delivering.
Make Sure You Find One that Does the Opposite
In an excellent post on a MediaPost blog, Jonathan Ashton offers 10 practical tips for maximizing your changes of getting what you need from your SEO provider.

My favorite is #8 on the need for collaborative benchmarking. It’s […] Read More »

A crusading facebook group has been formed following the word that Business 2.0 was likely to suffer a horrible death after its September issue.

Numerous online luminaries including– Craig’s List founder, Craig Newmark, founder of Craigslist; Matt Cohler, VP-strategy at Facebook itself; Ned Desmond, president of Time Inc. Interactive; Michael Arrington, editor of TechCrunch; Philip Kaplan, […] Read More »

Time Warner’s Business 2.0 launched at the early peak of the dot com frenzy in 2000, will probably bite the dust. The NY Times reports that dramatically falling ad revenues–down 38% in the first six months of 2007–spell doom. Although the drop was probably sharpened by the classically short-sighted move to eliminate […] Read More »

In a recent post, Joe Pulizzi, a grizzled content marketing veteran, provides 7 reasons why New School Marketing is kicking butt.

My favorite, since I’m an impatient guy(ready, fire, aim) is Number 7 on the old vs. new school view of business plans:

Old School - In order for a new business to succeed, the team must […] Read More »

Of all the oxymorons you might conjure, cool government website would head the list.
Surprise! The Liquor Control Board of Ontario manages to tread the fine line of selling cases of booze while extolling moderation. Their website, www.LCBO.com, couldn’t be any more graphically pleasing or fun to peruse. Believe it or not, they also […] Read More »