Succeeding Today

You Don’t Have to be the Ritz to be the Best
The Ritz-Carlton Naples is one of the finest hotels in the world. The quality of its facilities and of its legendary service is no accident.
In fact, it’s the result of an evolving quality system that combines great employees with finely-honed processes. A fortunate group of […] Read More »

How to Be Brilliant Rather than Boring.
We’ve all sat through presentations that seemed to drag on forever and ended nowhere. What’s worse, we’ve probably even given a few.

As Jerry Weissman, author of Presenting to Win: The Art of Telling Your Story, puts it, “The problem is that no one knows how to tell a story […] Read More »

Timeless.
That’s the best word to describe the wisdom of Peter Drucker (1909-2005), widely considered the father of modern management. Born in Vienna, he chose the United States over Europe in 1937, because he believed that’s where the course of the future would be invented. His insights helped shape companies throughout the 20th century, and still […] Read More »

Maybe a little hero worship is a good thing.

Blog expert, Brian Clark, talks about a great storytelling technique–Introduce a hero in your story and describe how he/she solves a major problem. It sure worked for Robert Ludlum and Steven Spielberg. It will work for you, too.

Although he makes the case for introducing heroes in […] Read More »

This is a test excerpt.

What’s often called Web 2.0 involves lots of leading edge technology and tools that drive two way communications on and beyond the Internet.

Great, but why is all this relevant to your content marketing strategy?

These Web 2.0 tools enable information to flow from your customers back to you. What I think of as the third generation […] Read More »

Newspapers are toast according to Paul Gillin, a veteran tech journalist.

Gillin provides a thoughtful analysis of the economic and demographic trends that are dooming the newspaper industry as we know it today. He notes that they have an unsustainable cost structure which forces them to charge exorbitant advertising rates. What’s worse is that […] Read More »

Dogs are easily motivated to respond to stimuli. Cats aren’t so cooperative. Potential buyers used to behave pretty much like dogs—responding to advertising by running out to buy a product. Even in the B2B world, a sales rep or an ad campaign could move prospects easily toward a purchase. Today, buyers prefer to make […] Read More »

Your visitors are busy and impatient. You have less than 10 seconds to engage them. They want to know exactly what you do and how you can meet their needs. And, depending on what you do, a strong graphic is equally important.

An example of a site that most visitors won’t dig, is this […] Read More »