Succeeding Today

Here are the most popular posts since the launch of Content Marketing Today in August 2007. See what you may have missed–and what thousands of marketers have learned over the past 5 months. You’ll find everything from great newsletters to bad websites… great custom magazines for reluctant buyers… the 7 deadliest content marketing sins… 6 lessons to learn from a shopping mall…using content marketing to speed sales growth curve.
Read on for a great refresher course in content marketing.

You can do all you want with search marketing to get prospects to show up at your site, but it’s the quality of your content that will ensure your survival. In fact, you may not want to spend anytime on search marketing according to an online marketing expert from Down Under.

As you begin to consider rolling out your content marketing strategy, you will make your life a lot easier by avoiding 7 deadly traps. Here’s where too many marketers have gone wrong and wound up in the pit of marketing despair: 1. They fail to research their buyers and their needs. Because they […] Read More »

Many marketing pros are frustrated by the decreasing effectiveness of traditional marketing campaigns.  The new eBook, Get Content. Get Customers. shows why businesses must make dramatic changes in how they approach current and future customers.  Co-authors, Joe Pulizzi and Newt Barrett, explain why a new form of marketing is needed, […] Read More »

Mindmapping is hard to explain, but easy to demonstrate
Mindjet uses Content marketing to accelerate the acceptance of the concept and of their product, MindManager
San Francisco-based, software company, Mindjet, has been developing mindmapping software since 1993. In the past three years they’ve grown dramatically from a three dozen employees to almost 165—and more than 900,000 users.
Mindmapping […] Read More »

But Only When Visuals Strengthen Rather than Stifle Content
Powerful, relevant visuals can double or triple the strength of your online brand. Bad visuals will create significant damage.

Why so many bad visuals then? They tend to represent the belief that flashy graphics will stop your visitor dead in his tracks– just as they sometimes do […] Read More »

But Can He Save This Newspaper?
 
In a recent editorial, Phil Lewis, editor of the Naples daily news, wrote about increasing traffic to the newspaper web site. His editorial was frighteningly notable for two reasons:
• He admitted that he and his fellow editors had no idea what articles were being read in the […] Read More »

Powerful Lessons from Strengths Finder 2.0.
If only you could improve on your areas of weakness, you would optimize your performance. Right? No. Wrong! And, if you work really hard, you can achieve anything you want. Right? No. Wrong.
Most conventional wisdom about optimizing our performance is dead wrong, according […] Read More »

In an August 2007 online article that highlighted content marketing, Succeeding Today CEO, Newt Barrett, was interviewed by author Chris Elliott as part of his ongoing Microsoft Office Live series on web best practices.

In his second of 5 points on ‘Connecting with Customers Online,’ Chris Elliott referenced Mr. Barrett’s emphasis on the importance of […] Read More »

Newt Barrett, CEO of Succeeding Today Explains Why Content is Crucial on Web sites, Shares SucceedingToday.com as a Reference

BONITA SPRINGS, Fla. - August 2, 2007 - “Today, you must connect with your buyers before they ever contact you,” says Newt Barrett, CEO of Succeeding Today. This might seem like an impossibility but Barrett notes that […] Read More »