Content-related Article on Microsoft Live Quotes Succeeding Today’s Newt Barrett
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In an August 2007 online article that highlighted content marketing, Succeeding Today CEO, Newt Barrett, was interviewed by author Chris Elliott as part of his ongoing Microsoft Office Live series on web best practices.
In his second of 5 points on ‘Connecting with Customers Online,’ Chris Elliott referenced Mr. Barrett’s emphasis on the importance of compelling online content:
Challenge customers with information that provokes a response. Newt Barrett, a Sarasota, Fla., media consultant and the co-author of an upcoming book about marketing through Web content, says actionable site content is critical to connecting with customers. “Compelling content generates highly qualified leads,” he says. “Compelling online content begins an ongoing dialogue with your best buyers from the very first moment they land on your Web site.”
What works? Contextually relevant content: anything from a chart depicting the growth in demand for a certain product to a short paragraph summarizing the benefits of a service. Barrett recalls one example of a custom publisher that launched a quarterly white-paper series. Most of the promotion was simple —just a short Web site blurb and a few ads. The papers were only about eight pages each, but the information was relevant and valuable to the user. And it sold well.
Click to read all of Chris Elliott’s Microsoft Live article, “5 Tips on Connecting with Customers Online.”
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Comments [2]
Hi:
The article title is misleading because it suggests that Microsoft has actually quoted Mr. Barrett when that is not the case. A local author from Orlando Florida quoted Mr. Barrett in his article about the Microsoft Office Live product he is writing a Best Practices Series about.
I’m not discounting the validity of the quote itself nor being disrespectful to Mr. Barrett but the incorrect title lessens the value of information inside in general.
As a savvy consumer I have to ask myself is this error or opporunity for better search engine rankings?
SWFloridaReader
SWFloridaReader,
Thanks for the feedback. I’m not savvy enough to craft this headline to improve search engine results.
But, I will revise the headline to be more precise.