Succeeding Today

CAPTURE CUSTOMERS WITH EFFECTIVE CONTENT MARKETING

BONITA SPRINGS, Fla. - August 2, 2007 - “Today, you must connect with your buyers before they ever contact you,” says Newt Barrett, CEO of Succeeding Today. This might seem like an impossibility but Barrett notes that buyers will use your website as the all important first step in qualifying you as a vendor. They will connect to you before you even know who they are or what they want.

Barrett adds, “Buyers scour the web for information about companies and products before they ever call prospective vendors. You have just one chance to begin a positive conversation with them. That begins with a content-driven website.”

Why is this so critical? Simple. The buying process has been completely transformed in the last ten years. As recently as the mid-90s, buyers researched vendors much differently. They would fill out a reader service card or perhaps write your company to request information. They might also talk to a sales person or a customer service rep to gather basic information about your company, its qualifications, and it’s products and services. They would wait for you to send them a catalogue or other product literature. This typically took weeks or months. If they liked what they read and heard, you might move to the next level. The pace was pretty leisurely

Now, everything has changed. Barrett emphasizes, “Buyers want to know everything there is to know about your company, your solutions, and your products when they get to your website. If you don’t provide the content they need, they leave. Most likely, they will never come back.”

Capturing customers with content marketing drives SucceedingToday .com’ s own online marketing strategy. The newly launched site contains a wealth of information about how to create content that grabs buyers with numerous success stories–as well as examples of what not to do. Targeting small to medium-size business owners and executives, SucceedingToday.com helps them formulate an affordable content marketing strategy that they can implement easily.

Newt Barrett, Succeeding Today’s CEO, is a content marketing strategist who works with clients to create online, in-print, and in-person content marketing solutions to attract and retain customers. For more information, please contact him at www.SucceedingToday.com, newt@succeedingtoday.com or (239) 494-8597.