Eight Great Ways to Profitable Content Marketing
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Joe Pulizzi offers some terrific tips for content marketing success in his ‘Bringing Back Sexy’ blog.
He begins with a content marketing definition that I like: relevant and valuable information delivered by a company to a targeted audience with the purpose of changing or fostering a behavior. Joe then adds that it’s all about understanding the customer.
You’ll find his advice must-reading as you begin to roll out your content marketing strategy. He’s helped dozens of clients with both online and print solutions so his advice is practical, to-the-point, and battle-tested.
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