Retailers Collect Your Data–So Why Don’t they Connect with You?
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Everywhere we shop, stores collect information about us in return for offering special discount cards. But, as Anna Murray of ‘Content is Queen’ points out, they seemed to have squandered the chance to connect with us in a meaningful way. And it would have been so easy and so profitable for them. We want to know when the artichokes are in–or at least, I do.
She laments,
It’s not as if these stores don’t have data on me. But I never get email from them. Never, ever, ever, not once, nada, nil, nothing. Yes, I get email from Target. But only since I started to shop them online. In the 5 or so previous years I only went to a brick-and-mortar store, I never got an email.
Read the rest of her helpful rant at ContentIsQueen.net
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