How to Choose a Search Engine Optimization Provider
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SEO providers are often guilty of over promising and under-delivering.
Make Sure You Find One that Does the Opposite
In an excellent post on a MediaPost blog, Jonathan Ashton offers 10 practical tips for maximizing your changes of getting what you need from your SEO provider.
My favorite is #8 on the need for collaborative benchmarking. It’s all about helping your provider help you:
Set collaborative benchmarks. Winning top placement for some specific phrase is not the real goal. Quality traffic is the goal. Visitors to the site need to convert into customers. To make your SEO partner both effective and accountable, share your site analytics and set meaningful benchmarks.
If you follow Jonathan’s advice, your potential providers will take you a lot more seriously–and you’ll almost certainly get much better results.
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