Succeeding Today

Old Schoool Marketing Gets Butt Kicked by New School Marketing

In a recent post, Joe Pulizzi, a grizzled content marketing veteran, provides 7 reasons why New School Marketing is kicking butt.

My favorite, since I’m an impatient guy(ready, fire, aim) is Number 7 on the old vs. new school view of business plans:

Old School - In order for a new business to succeed, the team must be organized and develop a business plan that makes sense.
New School - Screw the business plan. Get out there and get something done. Sell something. Create something. Save the business plan for when you need a loan or looking for investors. If you really want to create a plan, try a “to-do” list.

For many of us, we don’t have time for no stinkin’ business plan. If we wait til it’s done, our customers and our competitors will have blown past us.

Check out Joe’s Post for the rest of the story.