Between on the Rocks and a Hard Place–LCBO Magazine
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Of all the oxymorons you might conjure, cool government website would head the list.
Surprise! The Liquor Control Board of Ontario manages to tread the fine line of selling cases of booze while extolling moderation. Their website, www.LCBO.com, couldn’t be any more graphically pleasing or fun to peruse. Believe it or not, they also entice you to come in and shop for premade cocktails or to select from a huge selection of vintage wines.
It stands on its own as an example of pure content serving the marketing needs of its goverment agency, the LCBO. It’s even kind of sexy. Don’t start with me about Canada and sexy being another oxymoron.
Nice work, eh!
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