Content Marketing is Fashionable–No Really!
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In a great post on Adage.com, Mike Hartley, creative director of niche fashion site ZooZoom.com lambasts CMOs for failing to understand the importance of content.
ZooZoom’s click-throughs are evidence that brands should be focusing on the reduced cost of online marketing and its production as an opportunity to produce more variations of a marketing campaign, to place it in more places and to reach more people in more meaningful ways.
Hartley is unintentionally making the case for vendor-driven content marketing strategies. Why should small and smart sites like ZooZoom.com be attracting all the fashionistas? The big fashion brands should be doing it. Don’t they understand that content marketing is in vogue?(sorry, I couldn’t resist). Read his comments here.
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